5 Ways B2B Marketers Can Boost Productivity and Focus - Carney
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5 Ways B2B Marketers Can Boost Productivity and Focus

Anyone else wish there are more hours in a day? Just think about how productive we could all be with some bonus time, or let’s be honest, how much sleep we could get.

It’s unlikely we’ll ever see this extra hour (but it’s 2020 so who the heck knows). The next best thing is making time to be more productive where it counts. TopRank Marketing kicks it off this week with 5 ways B2B marketers can boost productivity and focus.

Find and Preserve Your Productivity Pockets.

You probably already know which part of the day you’re most productive, and alternatively when you’re not. Keep this productivity time as your own by blocking it off on your calendar. The less interruption you have during this time, the better.

Scrutinize the Purpose Behind Meetings and Video Calls.

Joining a meeting is easier than ever with services like Zoom. That said, are all those meetings really necessary?

  1. Meetings can have a way of keeping people from getting work done, so really consider what can and can’t be accomplished over email or Slack.
  2. Additionally, declining meetings with no set agenda can be a time saver if possible for you.
  3. Schedule your meetings back-to-back so you don’t have small gaps in between because it can be hard getting back into the zone.

Consume New and Unfamiliar Content.

Repetition gets awfully mundane. Breaking out of routines is a good thing to an extent. Perhaps you’re always catching up on the latest industry news and best practices. While it helps your own professional development, it keeps your mind constantly in the same lane.

Read something you wouldn’t normally consider or watch a show in a genre you haven’t explored. This all helps break out of your typical train of thought and can lead to breakthroughs in productivity and increased creativity.

Read on for the last two points about unplugging on weekends and managing attention.


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