Facebook advertising works. We preach that on the daily to our clients. Really, we should just print that out on a poster and hang it on our wall.
If you’re not setting up your Facebook ads correctly, it can be expensive and won’t get you any real results. For example, targeting everyone in the US, just because your company operates in the US, is a common mistake.
Luckily for us, WordStream published a killer guide about 5 ways to get low-cost Facebook conversions. Here they are:
- Have rock solid ad targeting
- Make sure your visuals stand out
- Use copy that actually speaks to your audience
- Seriously test your ads
- Use remarketing
The best part? We ungated the content for you.