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Google’s Performance Max (PMax) updates in 2025 will give advertisers even greater control and better results.
Here’s how to get the most out of the PPC platform:Â
- Brand guidelines: Ensure your business name and logo assets are uploaded to maintain brand consistency across all ad placements. Refresh creatives to align with your campaign goals and messaging.
- Negative keywords: Regularly review your search term reports to identify irrelevant queries and refine your negative keyword lists to prevent budget waste.
- Demand Gen campaigns: Evaluate and adapt your Video Action campaign assets for use across Discovery and Gmail. Focus on crafting stories that resonate across these platforms.
- Google Analytics 4 integration: Configure GA4 goals and events to measure important user actions, like form submissions or purchases, and use the insights to optimize campaigns and address potential drop-off points.
- Smarter audience segmentation: Develop audience segments based on user behavior and interests, and customize your campaign messaging to better engage key groups like high-value or lapsed customers.
Find out more about the new features coming to PMax in 2025 over at Search Engine Land.
