Okay, we’ll say it. Keyword research kinda stinks. Luckily, we’re learning a few tricks today with help from Search Engine Journal. Here’s how social media can inform keyword research.
- Use Facebook Ad Targeting Options for a Glimpse into Audiences. There’s an abundance of data floating around Facebook because of how the majority interact with the social platform.
Action: Targeting options like geography, interests, education, or relationship status to pinpoint similar audiences or even dig deeper into the demographics of your existing audience to truly understand their lives.
- Dig Into Trending Topics on Twitter. Conversations within trending topics are a major strength. We have the ability to use the exact language that potential searchers use.
Action: Actively engage with your target audience on Twitter. Take advantage of social media monitoring tools to help you stay on top of it all.
- Discover What Shows Up When You Search Instagram Hashtags. IG is becoming a real search engine wanna be. Get keyword inspiration by searching for hashtags related to your business or target audience. Check out IG’s automatic suggestions or analyze the most popular posts.
Action: SEJ recommends asking yourself –
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- What does the Instagram caption say for the most popular posts?
- Does it include key pain points or language that you’re not including in your copy?
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- Analyze Content on Pinterest. This creative-focused platform is truly the underdog of the search engine world. Longer phrases or one-word queries, Pinterest offers specific and unique resources.
Action: Search specific key phrases and look to autofill, the top pins, or the suggestion search options.
- Find Out What Influencers Are Saying on LinkedIn. Like Twitter, you can get a better understanding of exactly how people are communicating and apply it to your keyword research.
Action: Assess which influencers or topics might resonate with your audience most then scan through post comments.
