How would you spend a 6 figure marketing budget?
According to Mary Rykaczewski of Classpass, you run 500 ads with varying audiences and creative on Facebook and Instagram.
Disclaimer: Have an objective in mind before you start allocating money, especially when dealing with a large media buy. Are you trying to drive sales or simply creating brand awareness?
In today’s Buffer Podcast Mary walks you through a step by step process for setting up Facebook ads with a clear objective.
She even drops a reference to a secret weapon used to automate creative.
The bottom line: Facebook advertising should be a staple in every marketer’s social strategy.