OptinMonster has a killer blog all about the best strategies in lead generation. We’re going to jump into a few lead magnet ideas, but keep in mind, they cover the what and why basics if you’re interested!
- Useful Lead Magnets: save your user time, energy, and money with one specific, actionable solution to a problem.
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- Turn your most popular blog post into an easily-consumed checklist.
- If you’re in a creative industry, consider making an attractive printable.
- Educational Lead Magnets: become a thought leader in your industry by teaching users about a specific topic that is highly relevant to your offerings.
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- Educate potential prospects with a lengthier guide that shows why they should buy from you.
- Play into FOMO with a limited-time, live webinar.
- Entertaining Lead Magnets: this one is pretty straight forward, be entertaining.
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- Make an awesome quiz with a tool called Qzzr and generate leads by getting users to enter their emails to find out the results.
- Host an effective giveaway that qualifies leads by offering a relevant prize (what does your ideal customer want?) and incentivize participants to share by offering additional entries for each social share.
- Community-Building Lead Magnets: it’s a place where users can interact with each other and your brand.
- Here’s 3 reasons to do a challenge –> Get highly qualified leads, sense of urgency with start and end date, foster a sense of community.
- Provide a place for your like-minded fans to hang out using Slack or a Facebook group. (shameless plug😜–> Daily Carnage FB Group & MissFits FB Group)
- Bottom of Funnel Lead Magnets: prepare for prospects that haven’t given you their email yet, but are already thinking about buying your product.
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- Give the people what they want; coupons.
- Offer a sneak peek of your product or service with a free trial or sample.
