Google Analytics is essential to anything involving websites and links. But the next generation of GA is here, and it’s bringing in some new features for tracking data. Let’s get into the distinct benefits of the new GA4 over Google Analytics Universal Analytics.
- App + Website Data Collating: GA4 lets you use the same GA property for all of your website, app, and mobile traffic so you can get the whole view of your data.
- Easier Tracking, Less Set Up: GA4 reduces the amount of manual tracking you have to set up with predesigned actions and events. There’s no longer any need to set up cross-domain measurement code.
- Enhanced Data Visualizations + Reporting: “Real-Time” visualizations have been enhanced. The “Analysis Hub,” includes a template gallery with different types of charts (funnel analysis, exploration, segment overlaps, path analysis, etc.).
- It’s Ready for a Cookie-Less World: In an upcoming cookie-less world, GA4 still allows you to track users on your website. Fill the gap from the removal of cookies through the use of machine learning and AI.
- A Focus on the User Journey: The new GA4 has a stronger focus on users and user interactions, not sessions like in GA UA.
- Improved ROI: Get more reliable data concerning your ad spend ROI. GA4 automatically joins together the app and website journeys carried out by the same visitor instead of recording them as separate visits.
- Getting the Best of Both Worlds: Now, it’s still under the best practice to keep your GA UA in addition to a GA4 property. Currently, it’s not possible to track historical data using GA4.
Check out ReadWrite’s full post for more details (and some of the disadvantages) of GA4.
