7 Best Practices for Display Ads - Carney
The Daily Carnage

7 Best Practices for Display Ads

You know ’em, you ignore ’em—here’s how to get eyeballs on your banner ads:

  1. Go for high-contrast. Create a visual pattern interruption to the typical dark-text, light-background design of websites.
  2. Keep it short. Get your message across in 10 words or less to accommodate small sizes.
  3. Opt for descriptive images. Users should be able to intuitively understand your company and message from your image.
  4. Avoid clutter. Minimize focal points and visual elements that distract and confuse users.
  5. Eyes on the prize. Your ad creative should be different for a prospecting campaign versus a retargeting campaign, in which users are already familiar with your brand.
  6. Optimize the landing page. Create unique landing pages for each of your campaigns that are tuned to your objectives.
  7. Test everything. Try out different color combinations, designs, CTAs, copy, social proofs, images, and value propositions to see what performs the best.

Check out Demand Curve’s comprehensive guide to Display Ads.


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