Did y’all ever watch the Windows 95 launch? It was wild, but it was warranted. Sure, Windows 95 is antiquated now, but it was a game-changer when it launched. Steve Ballmer couldn’t contain himself and even Bill Gates busted a few moves on stage during the excitement at launch.
Great new technologies are worth celebrating. They make our lives easier by creating efficiencies we never had before. Get ready to do your own celebration dance because Moz is showing us 7 emerging technologies in SEO and their applications.
Natural Language Processing (NLP)
Google is on top of its game when it comes to delivering search results. While more often than not we get the answers we’re searching for, sometimes Google has trouble. Perhaps we’re just asking too confusing of questions. 🤷♀️ Google’s Bidirectional Encoder Representations from Transformers (BERT) algorithm is all about studying the intent of a query to deliver the most relevant result. Since marketers can’t optimize for BERT for the time being, the best practice is to continue publishing content that accurately addresses queries.
Natural Language Generation (NLG) for short-form content
Google has proven to be quite the wordsmith. Good thing it’s here to help with any writer’s block. Feeding a keyword or phrase into a natural language generator can deliver you useful headlines, blog outlines, meta descriptions, and much more. NLG won’t write your whole piece for you, but it could be the spark that helps you to dive right into your writing.
GPT-3 for automated content creation
While NLG is useful for outlining topics and coming up with short-form content, Generative Pre-Trained Transformer Number 3 (GPT-3) fills in the gaps. Last September, The Guardian posted an article written entirely by AI, and readers had no idea. With the wealth of knowledge across the web to reference, GPT-3 can write like a pro. Tools like OthersideAI will help you tailor email responses faster. While this technology may not nail your brand voice, it’ll leave you with an acceptable draft you can fine-tune to your brand standards.
Read on for more emerging technologies.