Your email strategy falls short if no one opens them. So to get past that hurdle, you have to have a subject line that entices your reader. These are the essential tips to keep in mind when writing a subject line. Including all 7 is great, but even just having one or two of these in play can create more engagement.
- Keep It Short + Sweet: Make your words count without a crazy word count.
- No Spam, Ma’am: Stay away from words that give the same vibes as a shady used car lot. “Bargain” and “No hidden costs” are some that come to mind.
- No Fibs Here: If you do have a free offer or deal, mention it, but don’t mislead anyone with subject lines if you don’t. Even as a joke, that’s a surefire way to end up in spam and damage your reputation.
- Ask Qs: A great way to do this is to frame a question around how your content solves a problem.
- Include Urgency: Deadlines are a great way to put a fire under a pointer finger to click. Just beware of those spammy vibes we gave. Only give a deadline if it’s a true one.
- Personalize: We’re not just talking about “Hello, Firstname.” Think about geographical terms and individual events (that means you better be segmenting your list appropriately).
- Show Them the Numbers: People can be naturally drawn to organized lists or numerical offers.
Check out the full post by Mirabel’s Marketing Manager for more tips and examples.
