There’s no beating around the bush when it comes to Facebook Ad copy. Keep it short and to the point. You don’t have much time to capture someone’s interest, so you must get right to what you want to convey. In the ever-wise words of Kevin Malone, “Why waste time say lot word when few word do trick?” We couldn’t have said it better, Kevin.
But Tinuiti says it pretty well with 7 expert tips for writing killer Facebook Ad copy.
- Create a Consistent Voice. Knowing your audience will help you find your voice. The way you address 20 year-olds on Instagram is probably different than how you address 50 year-olds on Facebook. It’s okay to tweak messaging for different platforms, but maintain your brand’s voice and tone so it continues to resonate with your audience.
- Find Inspiration in External Sources. Take a look at how other brands are promoting their products and services. Determine from existing examples what works and what doesn’t. Facebook’s Ad Library will help you find great examples of Facebook Ad copy, so give it a look.
- Write With Urgency. Fear Of Missing Out (FOMO) is an effective decision driver. There are no rewards for vague copy. If you’re trying to drive a conversion now, tell your audience exactly why they should act now. It might be because of a limited promotion or because buying now will instantly improve their life.
- Use Reviews to Your Advantage. People don’t want to make risky purchases. Some assurance that a product or service is worth buying is always welcome. Let your customers’ voices be heard via reviews. Still not convinced? Statistics from Qualtrics found reviews influenced purchase decisions for 93% of consumers. The proof is in the pudding. Start compiling your most compelling reviews and craft your message.
Read on for 3 more expert tips.