There are lots of responsibilities to juggle within a small business. While it can be appealing to take a “set it and forget it” approach to some of these responsibilities, this won’t really help your business grow. Facebook alone has so many capabilities for advancing your agenda and promoting your business. AdEspresso is sharing 7 mistakes to avoid when promoting your small business Facebook Page.
- Using an inconsistent brand voice or displaying inconsistent brand values. Your physical store or website probably keeps a certain level of consistency you’ve worked hard to achieve. Your Facebook Page shouldn’t be any exception. Keep consistent messaging so people recognize the page as your brand whenever they come across it. The last thing you want is a disjointed brand.
- Staying in your comfort zone. Your goal is to stand out to consumers. Standing out is easier said than done, but maintaining the status quo won’t help you. Make your posts truly unique and explore different content types. The more you branch out with your content, the easier it will get.
- Writing off Facebook ads. Facebook ad campaigns don’t require investments of thousands or even hundreds of dollars. Any ad will expand your reach and find new audiences and potential customers. Just a few dollars a day can go a long way.
- Being afraid to spend money on tests. It’s all too easy to launch ads without testing them first. After all, testing has costs of its own. However, the cost of running tests is well worth it since they’ll tell you which of your ads will be most effective. You’ll get insights into which image to run with, which audience to target, a relevance score, and what copy you should use.
Read on for 3 more mistakes to avoid.
