VidMob analyzed over 16,000 video ads on LinkedIn to isolate what works best on the platform. Here are 7 insights from this expansive dataset:
Tip #1: Highlight key campaign messaging early. Data showed a 149% lift in view-through rates when messaging was displayed in the opening quarter.
Tip #2: Include stats for business-minded LinkedIn users. According to the study, video that opened with data points saw a 39% increase in completion rate.
Tip #3: Feature your brand logo in the first 2 seconds. This is a universal best practice for brand recognition. LinkedIn users clicked through 17% more when content featured immediate branding.
Tip #4: Short videos work best. Videos between 7 and 15 seconds long saw a 54% lift in engagement and a 15% increase in click-through rate.
Tip #5: Make it human. Videos that featured a person in the first quarter saw a 175% increase in view-through rates.
Tip #6: Open with the CTA. Giving users an action to follow in the first 6 seconds resulted in a 98% increase in view-through rate.
Tip# 7: Test out text overlays. This engaging feature spiked click-through rates by 72%.
Have any of these tactics worked for you? Read more about the study at Social Media Today.
