7 Tips for Using Your LinkedIn Profile for Personal Branding - Carney
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7 Tips for Using Your LinkedIn Profile for Personal Branding

We don’t have to be the ones reminding you that 2022 is around the corner, but it is. With just a few days left in 2021, there’s no better time to not just update your LinkedIn, but upgrade it.

Here are 7 ways you can be upgrading your LinkedIn profile to act as your own personal branding website:

  1. Get It Up to Date: Duh. But have you done it? Many people start with their images. What’s more on-brand for you: a professional headshot, or something candid?
  2. Add a Welcome Message: Like we said, start with the visual-heavy things. You can now add a video to your profile image or record an audio greeting that lives on your profile page. Does anyone else remember these MySpace features?
  3. Feature Your Posts (and More): Take a look at your past year of posts and see if there’s something worth sticking around on your profile. In fact, check out all of the possibilities under the “Add Section” button of your profile.
  4. The Tricky “About” Section: It’s time to spice up that bio. Do this by explaining how you add value instead of credentials. Keep it personal and in your own voice.
  5. Maximize Your Experience Section: Add supporting media files to your experience like video, images, podcast episodes, case studies, etc.
  6. Create a LinkedIn Newsletter: This is a relatively new feature on LinkedIn. Instead of linking out to a blog, you can create content right on LinkedIn for your existing followers and subscribers.
  7. Ask for Recommendations: Sometimes this can feel awkward to ask for a recommendation from past clients or coworkers, but you never know until you ask! Your personal brand includes what others can say about you, too.

Take this list step by step and see what you can do to boost your LinkedIn profile and inject your own personal brand voice. Check out the full Entrepreneur post for more ideas of how to upgrade your LinkedIn.


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