Today’s Listen is coming in hot from Buffer. In this one, they’re summarizing some killer marketing content they found on the interwebs…and now we’re summarizing their summary of the content.
It’s like marketing inception…anyone wanna take it a level deeper and summarize our summary of Buffer’s summary?
Anyway, the Buffer crew found two pieces of content that need to be talked about. The first is about an ecomm brand who gained 41k email subscribers in just 15 days!
And the second comes from our friends at AdEspresso. They analyzed 752,626 Facebook ads and came away with some pretty interesting tips for all y’all.
So, without further ado…
- (00:53) Growing an email list is crucial. Buffer uncovered an ecomm brand, called Brevite, that grew their email list by 41k subscribers in one campaign!
- (01:37) They grew their list that quickly by running contests as a marketing strategy.
- (02:46) You need to use quality prizes that align with your target audiences’ interests.
- (03:14) To register for the contest, contestants had to do a lot — give their email, follow on social media, and share content. But it was worth it because the prizes were so good.
- (03:35) Overall, Brevite ran the campaign for 15 days and spent $3k for prizes and ads. Sidenote: that seems expensive but considering email marketing has the best ROI, its worth it!
- (04:16) The exact steps Brevite took to promote the contest (really good ideas here).
- (06:39) Next up, AdEspresso analyzed 752k Facebook ads, and Buffer has all the goodies from that study.
- (07:36) AdEspresso found that “a clear, no-nonsense, five-word headline, paired with 20 words of ad text is the recipe for a perfect Sponsored Post.”
- (08:46) More ads are using custom landing pages just for that ad. This is a great idea. Take a note, marketers.
Smash the button below for more insights from the Buffer team, plus a few new social media tools that they love ↓
