8 Keys for Effective Online Reputation Mgmt - Carney
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8 Keys for Effective Online Reputation Mgmt

The tides can turn quickly online. That’s why it’s important to audit, monitor, and optimize your online reputation with these tactics:

  1. Audit your online reputation. Get a gauge on what customers are saying about you online by reviewing your site and blog, social profiles, and third-party business profiles, or use a listening tool.
  2. Establish a strategy. Identify your online reputation mgmt priorities and compile guidelines, policies, and tone for communications.
  3. Monitor mentions. Set up a Google alert for your brand, as well as manually search your brand name on each platform.
  4. Plan for crisis. Use media monitoring tools to identify potential issues and respond quickly with pre-drafted messages.
  5. Encourage reviews. Increase visibility and build your reputation by encouraging customers to leave truthful reviews.
  6. Manage negativity. Respond publicly in a timely manner with courteous tone. ‘Fess up to mistakes and apologize with discounts, refunds, and improvement.
  7. Create on-brand content. Improve customer recall by branding all of your content.
  8. Choose influencers wisely. Make sure an influencer is a good fit for your brand’s ethos and budget.

Check out Semrush’s infographic for the full scoop on ORM.

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