Speaking of “Age of Distraction,” thanks to those Holy Rectangles in our hands, 93% of all Internet users go online via their smartphones.
As of 2016, 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. Let’s also consider that mobile-friendly is an SEO ranking factor. Not to mentionnnn, that users are 5x more likely to leave a site that isn’t mobile-friendly.
Okay, you get it, making a mobile-friendly site is highly in your favor. But don’t let a disconnect between your site on desktop and non-desktop devices thwart your marketing efforts.
Today’s Read is bringing to light some often-overlooked mobile design best practices to ensure your marketing funnel is effective err’where.
- Get rid of your navbar. The most popular way is by using a “hamburger menu” instead. Remember, real estate is at a premium on a phone screen. Make the space count.
- Keep important elements within reach. Literally. Organize content so that primary interactions are front and center, and secondary/tertiary functions are at the top and bottom screen edges. Why? 75% of users only use one thumb to interact.
- Link phone numbers and addresses. Clickable links save your visitors time and effort, and then they’ll be more inclined to use your services.
- Optimize forms mobile. In other words, make ‘em short to avoid a lot of typing. Reduce the fields or split it up into steps.
- Utilize collapsible sections/accordions. Accordions are containers that hold content; they show up as only a header and expand once a user taps on them. You’ll need your awesome designer or developer to help you out with this type of front-end work. Worth it!
Check out the rest, plus a whole lot more explanation and how-tos, below!