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LLM SEO is all about making your content easier for AI to understand and recommend in responses.
Here’s how to rank in ChatGPT or other AI search platforms like Claude, Grok, or Perplexity:
- Set up Bing Webmaster Tools – Since Bing powers ChatGPT, getting indexed and optimized there gives you a head start in AI search visibility.
- Add schema markup – Use structured data on your site and blog posts so LLMs can easily parse your content.
- Write for both Google and Bing – Many LLM citations come from content already ranking high in traditional search.
- Use autocomplete and NLP formats – Use tools like Google’s “People Also Ask” or ChatGPT’s autocomplete to surface questions, then answer them clearly and concisely.
- Update publish dates often – Freshness matters. Regular updates (and refreshed schema) help LLMs prioritize your content.
- Don’t use AI to generate content – LLMs crave original thought. Publishing AI-generated copy can tank your credibility with both humans and machines. Irony alert.
- Get mentioned on other sites – Brand mentions (even without backlinks) help you show up in AI answers.
- Grow branded search volume – Invest in awareness so people search your name. It snowballs into better rankings and more citations.
Check out Marketer Milk for more on this.
