The excitement generated by Black Friday deals is comparable to the excitement kids feel when their parents pack them up in the car and tell them they’re going to Disneyland. Best Buy may not have the same charm as “the happiest place on Earth” when it’s packed like sardines – especially during a pandemic. But 2020’s shopping trends indicate Black Friday might look a lot like Cyber Monday.
To help you prepare for this shopping phenomenon, Sleeknote is sharing 9 Black Friday marketing strategies.
- Build Your Black Friday Email List. Growing an email list is an ongoing goal. Black Friday makes for a great sign-up incentive. Create a popup on your site telling people to sign up for exclusive Black Friday deals. Or offer additional discounts to new subscribers that they can use on top of existing deals.
- Schedule Your Popups. Popups are good for more than getting signups. Build up your popup arsenal centered around deal features, reducing cart abandonment, and delivery times. Schedule them and watch them get to work.
- Experiment with Timing. Black Friday is only one day, but the excitement carries on to the days before and after. Announce early deals to your subscribers to attract buyers before it gets too competitive. Or offer more deals after the date has passed so people can jump on what they may have missed out on previously.
- Make Your Sale Memorable. There are just too many dang deals out there to navigate. Make sure you’re not forgotten during the chaos by sending a reminder email illustrating your deal highlights and what people can expect from your sale. Offering a button to add the event to their calendar will give them a reminder just when they need it.
There are more strategies with examples than we could cover, so check them all out!