We’ve all heard of marketing channels by now. We want to cover the most common channels to keep an eye on and how to use them for marketing.
Let’s start from the top with the top 9 marketing channels:
- Content Marketing
- Video Marketing
- Social Media
- Mobile Marketing
- Email Marketing
- Display Ads
- Affiliate Marketing
How to choose the best marketing channels:
Marketing channels can be used in different combinations to increase brand awareness, drive traffic, increase sales, generate leads, or other goals depending on the business model. How do you find the right combination?
- Define goals on a smaller scale. First, have your brand’s goals in mind. Then, define goals for each marketing channel you could be marketing on. That way you can fine-tune more effectively as you revisit channels.
- Understand your audience. You’ll never reach your goals if your audience isn’t using a channel in the first place. Identify at least three marketing channels that your target audience prefers to use more frequently than others. Then study the channels used by your main competitors to see if that’s where your target audience is hiding.
- Budget for long-term. Bidding on keywords and buying social ads can feel like real-time budgeting. You must think about big-picture video production, content writing, and tool investments. Check out today’s Tool for content help!
- Run a marketing campaign. Test out all of your channels with a full-fledged campaign, not just branded tidbits in each. That way you can test consistent messaging on all channels to get a better idea of performance.
- Analyze the results and repeat. Regularly test and optimize your campaigns. Repeat on channels where you see ROI, and retry on channels where you don’t see it yet.
Check out the full post by Awware to get tips for marketing on each channel.