Let’s bust some stubborn SEO myths:
- “AI is killing SEO.” Until generative AI tools can deliver well-written, accurate results with expert insights every time—and not just a bland list of scraped data—people will be using search engines to find information.
- “SEO is a one-time thing.” It’s not a box you can check. It’s an ongoing process that needs your attention to thrive.
- “High keyword density is important.” Thanks to advanced algorithms that better understand context, you can limit your keyword usage to what feels like natural language.
- “You can rank with just a hand full of articles.” You need some volume and velocity to establish authority and outperform competitors.
- “You can rank without backlinks.” It might work for non-competitive niches, but you’ll need a backlink strategy to target more competitive keywords.
- “Duplicate content gets you penalized.” Google accounts for duplicate content as a thing that happens, and there aren’t punitive measures for it.
- “Google cares about Domain Authority or Domain Rating.” They’re useful indicators for website quality, but Google doesn’t use them to determine ranking.
- “SEO is all about ranking first.” Positions two, three, and four can also drive significant valuable traffic for you.
- “The keyword in the URL is a ranking factor.” Your time is better spent on developing high quality content.
Check out the full post at Entrepreneur.