9 SEO Myths to Say Goodbye to in 2024 - Carney
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9 SEO Myths to Say Goodbye to in 2024

Let’s bust some stubborn SEO myths:

  1. “AI is killing SEO.” Until generative AI tools can deliver well-written, accurate results with expert insights every time—and not just a bland list of scraped data—people will be using search engines to find information.
  2. “SEO is a one-time thing.” It’s not a box you can check. It’s an ongoing process that needs your attention to thrive.
  3. “High keyword density is important.” Thanks to advanced algorithms that better understand context, you can limit your keyword usage to what feels like natural language.
  4. “You can rank with just a hand full of articles.” You need some volume and velocity to establish authority and outperform competitors.
  5. “You can rank without backlinks.” It might work for non-competitive niches, but you’ll need a backlink strategy to target more competitive keywords.
  6. “Duplicate content gets you penalized.” Google accounts for duplicate content as a thing that happens, and there aren’t punitive measures for it.
  7. “Google cares about Domain Authority or Domain Rating.” They’re useful indicators for website quality, but Google doesn’t use them to determine ranking.
  8. “SEO is all about ranking first.” Positions two, three, and four can also drive significant valuable traffic for you.
  9. The keyword in the URL is a ranking factor.” Your time is better spent on developing high quality content.

Check out the full post at Entrepreneur.


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