And we don’t mean just mindlessly scrolling through your personal newsfeed…your business can waste serious time, too, and when it does, it’ll cost ya more than those lost minutes or hours.
Facebook’s 2 billion monthly active users feels like old news at this point, but did you know that 40% of those active users have never even liked a Facebook page? How about that organic reach for branded Facebook pages is just 2% on average? Or that brands post an average of 8 times per day on FB?
What we’re getting at with these 2017 marketing statistics is this: your business can’t afford to waste time on Facebook, lest you be lost deeper in the noise…
That’s why we’re sharing today’s Read from Hootsuite—a list of ways brands might be mismanaging productivity on Facebook. After all, when we see these mistakes up close and personal, it’s easier to avoid them. Pret-ty wise, Hootsuite.
Here are a few to get you started:
- Creating overly promotional content. You’ve probably heard this one before, but FB’s algorithm favors posts that aren’t too promotional. Helpful and shareable content has a higher likelihood of being seen by a bigger audience.
- Republishing content without reformatting. It may seem like a time-saving technique to automatically post the same update to multiple networks, but it might cost you reach on both.
- Liking irresponsibly…You don’t want visitors to your Page to see brands you wouldn’t necessarily endorse as a business.
- Skipping A/B tests for your Facebook ads. Facebook allows businesses to run similar ads simultaneously to see which ad performs better. Change up the text, visuals, format, call-to-action, hashtags, and target audience.
- Reposting videos from external sources. Videos that are uploaded natively on Facebook get about 110 percent more interactions, and 611 percent more shares!
- Not completing your About page. How many of you have a detailed about section? Come to think of it… our’s could use a little help… If you don’t include all the necessary information about your company on your page, you risk creating confusion among those who turn to that social account for details about your business
More helpful examples and insights ahead →