Every marketer can relate to being stuck in creation silos. Content marketing is something that has to be done well to be effective but takes elbow grease, often from the whole team.
Collaboration between your organization can help you create an efficient content marketing system. BUT we all know Rome wasn’t built in a day. Luckily, getting started doesn’t have to be a scramble of thoughts. GatherContent has put together a 6-step guide to a collaboration process.
Use the G.A.T.H.E.R. approach!
- G for Goals Integration: As an organization, list all of your KPI’s and goals (even those not necessarily related to marketing efforts). This is where a lot of your content ideas are going to bloom.
- A for Authorship Sharing: Share it, own it! Put out subject-matter-expert-written content but be sure to spread the wealth among your team to create sustainable ownership.
- T for Technology Maximization: Your tech stack is essential to the smoothest possible sailing of content seas. This step is going to require research and vetting to get the perfect tools.
- H for Hybrid Content Development: Combine the autonomy of a decentralized content model with the streamlined benefits of a centralized structure. This way, different departments involved can be flexible in how they are creating content.
- E for external partnership opportunities: Your content collaboration process shouldn’t live in an internal bubble. Guest blogging and external blogging resources could be your best bet for collaboration.
- R for Results Reporting: Remember step 1 (G)? Report your findings as they relate to your original goals to see if you’re keeping pace, if you need to adjust your goals, or if you need to change your content.
GatherContent has the digestible steps all laid out for you, so check out how to tame your collaboration process in their full blog post.