A Deeper Clean, A Deeper Meaning - Carney
The Daily Carnage

A Deeper Clean, A Deeper Meaning

Who woulda thunk that a cleaning product would create an ad with so much heart? In an effort to stand for a “higher purpose”, Clorox teamed up with FCB in a new ad campaign about all of life’s messes. 

But this striking campaign suggests a new direction for cleaning products. Whereas once promoted as the end of the story — cleaning up the spills, dirt, etc — this campaign is about cleaning as a new beginning, “with all the possibilities that it implies.” It’s pretty poetic when you think about it, right? We think Clorox really sold this new message with their beautifully-produced, heartwarming campaign.


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