Who woulda thunk that a cleaning product would create an ad with so much heart? In an effort to stand for a “higher purpose”, Clorox teamed up with FCB in a new ad campaign about all of life’s messes.
But this striking campaign suggests a new direction for cleaning products. Whereas once promoted as the end of the story — cleaning up the spills, dirt, etc — this campaign is about cleaning as a new beginning, “with all the possibilities that it implies.” It’s pretty poetic when you think about it, right? We think Clorox really sold this new message with their beautifully-produced, heartwarming campaign.