A Different Kind of Campaign - Carney
The Daily Carnage

A Different Kind of Campaign

Did you know actor Matthew Lillard launched a liquor company called Find Familiar Spirits last year?

Now he’s teamed up with web series Critical Role to release a $99 Dungeons-and-Dragons-themed bottle of bourbon called Sandkheg’s Hide. We’ll spare you the details, but they’re unabashedly niche and sure to resonate with the target demo.

Matthew Lillard Find Familiar Spirits

Your booze comes with a 44-page booklet with an original short story and artwork, as well as a new map from Critical Role.

Check out Lillard’s interview with Tubefilter for more.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts