Did you know actor Matthew Lillard launched a liquor company called Find Familiar Spirits last year?
Now he’s teamed up with web series Critical Role to release a $99 Dungeons-and-Dragons-themed bottle of bourbon called Sandkheg’s Hide. We’ll spare you the details, but they’re unabashedly niche and sure to resonate with the target demo.
Your booze comes with a 44-page booklet with an original short story and artwork, as well as a new map from Critical Role.
Check out Lillard’s interview with Tubefilter for more.