A Different Kind of Runway ✈️ - Carney
The Daily Carnage

A Different Kind of Runway ✈️

This week, Virgin Atlantic unveiled a revamped uniform policy that will do away with gendered clothing requirements and introduced pronoun badges. The uniforms were also designed by Vivienne Westwood, adding a layer of high-fashion coolness.

They accompanied this announcement with a full campaign. In the video component, it stars RuPaul’s Drag Race star Michelle Visage and real Virgin employees alongside professional dancers to show off the clothing.


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts