Semrush has put together a FULL how-to guide on all things marketing campaigns. If you don’t know where to start, we’re taking it step by little step. Here ya go:
Start with the Strategy:
Objective + Purpose + Target Audience + Team + Budget + Timeline + KPIs
Next, Identify the Campaign Components:
Tactics + Tasks + Roles + Deadlines + Budget + Metrics
OR
Ask These Big Q’s:
- What’s Your Objective?
- Why This Objective?
- Who Do You Want to Connect with Along the Way?
- Who will Help You Get There?
- How Much will It Cost to Get There?
- When Do You Plan to Get There?
- What Does Success Look Like?
- What Needs to Be Done?
Now it’s Time to Make the Decisions:
- Choose your distribution channels to focus on: Owned, Earned, Paid, and Shared.
- Choose the type of content like blog posts, email, paid ads, video, infographics, webinars, press releases, testimonials, podcasts, etc.
- Start developing messaging and CTA’s.
- Map out the steps of your customer journey (this will go hand and hand with the content and channel decisions).
- Make it look goooood. Design the look and feel of the campaign.
- Assign roles and deadlines to your team.
- Decide on the metrics that matter to you the most.
This is the skeleton framework to get your campaign started. The rest is up to your brand goals for where you want to take it. Check out Semrush’s full post for more examples and tips on efficient marketing campaign planning.
