Patrón celebrates its craftsmanship through every step of its marketing, packaging, and foothold as an iconic tequila brand. Harvesting agave, hand-sealing every bottle, including each batch number. It’s a process rooted in tradition and authenticity.
Recently, Patrón continued this celebration of handmade tequila with literal hands. A dramatic and rhythmic demonstration of claps, drums, and working make for a beautiful ad that stays true to the Patrón brand.