Not sure if you’ve noticed, but we’re not designers. We have a team of designers on staff (they’re amazing), but we’re writers. If we had to design something it would probably end up looking like dog food.
But, it never hurts to try and improve those skills. And today’s Read is designed (get it!?) to help non-designers create engaging images.
Roy Olende, from Buffer, is coming at you with 3 design principles that will help you create engaging social images every time. As usual, we’ve got them right here (but read the full post for all the details):
- Create a Simple and Balanced Layout. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” That’s the approach to take when designing images.
- Color Makes All the Difference. Contrasting colors will help certain elements of your image stand out. Visual saliency (mentioned this back in May) is the technical term for this.
- Choose Fonts That Are Readable and Consistent. The font you choose is so important, but that doesn’t mean you need to pick a “fancy” font. Simplicity wins here too. Use something that is clear and readable at a quick glance.