The Bradesco Seguros Group in Brazil treats us to “The Quest,” a tale about a little alien who arrives on Earth and swiftly befriends a little girl. They play together, befuddle the family dog, learn piano, light the Christmas tree, and make merry—until it’s time to get back on the spaceship and go home.
But, you guessed it, the little alien decides to stay back. All to the soundtrack of “Somewhere Over The Rainbow.”
“Our main strategy […] was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side,” said Alexandre Nogueira, marketing director. “During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”