You should know by now that we really love to dunk memorable advertisements into the Watch once or twice a week – especially on Fridays. (See also: today’s Listen.) Sometimes, they’re just so good we can’t help but give ‘em a shout out.
That is very much the case with today’s Watch, a poignant (yes, we may have shed a tear) and beautifully produced commercial from Volvo. Directed by the ridiculously talented Gustav Johansson, it travels through a lifetime in just three-minutes. It also showcases the XC60 new safety features in a big way. Grab a sweater, it brings the chills.