👀 Sponsor this spot to share your content with our community.
Let’s talk web push notifications—browser messages that you can send to users who have visited your site and opted in to receive them.
It’s all about re-engaging users with a CTA. Common use cases for web push include:
- Promotions about exclusive offers, flash sales, or discounts.
- Content updates about new blog posts or articles related to user interests.
- Event reminders about upcoming occasions or important dates.
- Cart abandonment alerts enticing shoppers to complete their purchases.
- Feedback requests asking customers to rate or review products and services.
- Transactional communications regarding order status or delivery.
Here are some stats to consider:
- 22.3% of ecommerce brands are using web push, compared to media & publishing at 18.79% and insurance at 8.35%. Travel and hospitality use it the least at 2.61%.
- Browser notifications show an open or view rate from 45-90%, compared to the average for email newsletters at 15-30%. Adding emojis in the copy was also shown to improve open rates by 20%.
- 39% of subscribers prefer receiving browser notifications in the morning and another 15% appreciate updates while they’re commuting to work. Personalizing send time increases reaction rates by 40%.
Head to Iterable to take a closer look.
