It’s Friday, you know what that meeeeeeans? (Minus the beach party. Unless you’re actually at the beach. Send us pictures. We forget what the beach is like. Summer, how little we knew ye!)
Wait, where were we going with this? Oh, yeah. Time! Space! Vodka!
Absolut’s newest ad is a visual journey through the cosmos — from the big bang to today. You’ll even see powerful racial imagery and nods to political protests and LGBT rights. “In other words, not just [human] progress but progressiveness.” An ideal Absolut has always maintained in their ads.
It’s visually stunning and exciting, and unlike most ads about alcohol, the aforementioned only appears right at the end. “From the night that brought life, we eventually arrive at nightlife…”