It’s gettin’ weird up in here.
These are Adobe’s 4 trends to know for next year:
- Fantastic Frontiers. Think magical, “uncharted” worlds, lots of escapism, a feeling of unrealness, and dreamlike images. Yeah, we’re mostly talking about genAI, but also about how artists are being inspired by genAI to lean into the surreal and uncanny.
- Levity and Laughter. Brands are experimenting with a more casual, playful tone in creative to connect with larger audiences and create more shareable moments.
- Time Warp. Space is getting a lot of good PR these days, so it’s no surprise that retrofuturism is on the rise. Just like science fiction, this visual style juxtaposes historical and vintage elements with an imagined future—supercharged by genAI.
- Immersive Appeal. The cure for screen fatigue. Consumers are craving multisensorial experiences, from art installations and theme parks to experiential shopping. Campaigns are going 360 to build transportive worlds and cinematic universes. #Barbiecore
Spend some time in Adobe’s galleries for each trend.
