Advertising Industry Prepares for a Plummet - Carney
The Daily Carnage

Advertising Industry Prepares for a Plummet

Today’s Listen is coming to you in the form of the freshest news in the marketing (and advertising) industry.

Joe and Robert of This Old Marketing Podcast discuss some biggies, like the latest quarterly results from WPP (spoiler alert: they’re bad), how Google is starting to reimburse clients and agencies for ad fraud, and how Goop done goofed.

It doesn’t really start until 12 minutes in, with a lengthy talk about ~the future of advertising~. All the good stuff (yeah, it’s a lot) is timestamped below:

  • (12:00) WPP, the London-based ad agency conglomerate, saw its shares fall 11% after a steep slowdown in global ad buying. Rival stocks fell too.
  • (13:30) The flight away from advertising as brands seek influencers and digital advertising, which is controlled by Google and Facebook.
  • (14:10) High-growth companies in a travel freeze, which hasn’t been a topic of discussion since 2007… Are agencies preparing for a downturn?
  • (19:00) Did you know 77% of new digital ad dollars go to FB and Google???
  • (21:22) Google is refunding advertisers who were running ads on fake websites. 
  • (26:55) Washington Post brings AI to its native ads.
  • (28:03) This new ad product, Own, lets brands use their own content, but improves its chances of being seen with the aid of Heliograf, a news-writing bot.
  • (37:22) Goop got slammed for deceptive advertising. Truth in Advertising says Goop can’t back many of its promises about improving health, which is something a lot of people (like doctors) have been waiting for… 
  • (38:25) These claims can mostly be found in Goop’s original content, but also this stuff (among others) that’s suppose to reduce panic attacks. 
  • (42:05) Federal Trade Commission is starting to come down harder on content and those making claims on social media. Content marketing is not immune to this.
  • (46:28) Marketers in the Asia-Pacific region are the only ones in the world to rank content marketing as their number one priority for 2017. Interesting…

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