A lot of brands are carefully weighing how to market their AI features to consumers, avoiding conversations about replacing or stealing from human creatives.
Yeah… not Fiverr.
In the freelance marketplace’s new campaign, Brett Gelman plays the role of Fiverr Go, an AI trained on the work of Fiverr creatives to offload their tasks.
In the spot, Jane, an illustrator on Fiverr, teaches Gelman how to replicate her signature style for client work.
This isn’t a new concept, of course. We all know how to train AI to match our tone, our voice, our vision.
But there’s just something about the overt Ghost homage here—the artist tenderly guiding the hands of AI from behind—that’s kind of uncomfy, no?
