When you’re rock climbing, you’re forced to deal with rapidly changing weather while climbing up a cliff. The temperature in some areas can change by as much as 40 degrees during your climb. And that’s a problem because it’s hard to pack enough clothing for those extreme changes.
Outdoor brand 37.5 Technology noticed this problem and figured they’d build a store on the side of a frickin’ mountain to help climbers on their way up. Gonna repeat that: they built a store on the side of a mountain.
We’d say this ad is pretty effective because our in-house climbing geek had never heard of 37.5 Technology before watching this, and now he has. Ahh, the power of advertising.
