We. Love. Facebook. Ads.
Seriously, Facebook ads are pretty incredible. Right now, they’re the best bang-for-your-buck in terms of ad spending. When they’re done properly, of course. What really makes Facebook effective is the targeting options.
Sure, you can choose just to target an entire country, and you’ll get results. But if you dial in that audience with the different targeting options Facebook gives you, you’ll have a lower CPC and get more clicks.
That’s why we love this infographic from Wordstream. It breaks down every ad targeting option that Facebook gives you. Save this one in your favorites.