South Korean convenience store chain GS25 worked with Cheil Worldwide—and maritime experts—to save lives.
This is Lifeguard Snack. Designed to look like a bright orange buoy, it’s a chip bag with grips on both sides and hole for a rope, as well as illustrated instructions for use.
Why? Because any item that floats can be used in the event of a water emergency.
GS25 distributed the product for free near natural bodies of water this summer, where there is often no lifeguard on duty.
