Speaking of rivals, Supercuts is clapping back at critics in a petty new campaign.
The problem with being the budget option in your category is that some consumers will clown you for being too cheap. And that’s fine. Those are not your people.
But your people still have to read #meantweets about a brand they identify with, and that doesn’t feel so good.
So, Supercuts is giving its thrifty fans something to laugh about by issuing a Real Dumb Coupon, which adds $50 the price of a haircut, so that it’s expensive enough for the snobs to take seriously.
The campaign video is fresh and cutting, ahem, and the landing page is full of snarky little Easter eggs.
