All the best LinkedIn content shares these elements:
- Hook. Effective hooks are often indicative of the intended audience, as well as provocative and contrarian. Don’t be afraid to be vague for the sake of intrigue.
- Visuals. Leverage carousels, screenshots, photos, GIFs, and memes to boost engagement. Natural, less branded content works best.
- Personality. Find an authentic voice, perhaps a shade bolder or more casual than the tone you would use on your website.
- Consistency. Start slow with a regular publishing and interaction schedule, and increase your cadence over time.
- Intrigue. If you want to make the algorithm happy, stop the scroll. The longer users dwell on your content, the higher your reach.
- Discussion. Respond quickly to comments to increase engagement and reach. But genuine, quality interactions are more valuable than quantity. Establish connections through thoughtful follow-ups.
Get the full scoop from a LinkedInfluencer at Beam Content.
