Hey, and that’s no hyperbole. Last night, Squarespace swiped the Emmy for Best Commercial with their ad, “Calling John Malkovich.”
Squarespace teamed up with startup agency, JohnXHannes to create a Superbowl ad about, well, being John Malkovich. Masterfully recalling the iconic film (Being John Malkovich), Squarespace and JohnXHannes hatched a trio of ads with the message, “Get your domain before it’s gone.” Cue: one perturbed Malkovich.
If you’ve never seen Being John Malkovich, it’s quite literally about a portal that leads to Malkovich’s mind and basically everyone in the movie is John Malkovich. So, you can see how this is a great way for a company to drive home the idea: get the domain you want before an imposter does.
Below is the ad that won, but here is the prequel that also deserves a shoutout.
