Yeah, kind of like Jimmy Kimmel’s “celebrities read mean tweets” segment. We can’t give KIND (You know, those super healthy snack bars?) much credit for originality on this one, but they do create a unique spot as far as protein bar ads are concerned.
Having searched the internet for reviews on their competitors’ protein bars, KIND collects the crudest (no shortage of words like “vomit” and “diarrhea in here) to highlight that protein bars are… pretty foul most of the time. So, they created their own. You won’t see their product spotlighted in this ad, though, just what it’s not like.
Sure, humor can be an effective marketing ploy, but without explaining the product their selling, KIND’s ads falls a little short… What do you think?