Disclaimer: This campaign containts topics of suicide and self-harm.
CALM, or Campaign Against Living Miserably, is an organization in England that offers resources and a helpline for suicide prevention. They released an awareness campaign about how those struggling with mental illness, depression, and suicidal thoughts don’t always appear suicidal. It’s a powerful PSA showing the last videos of loved ones where they all appear laughing, smiling, and having fun.
