When marketing today is so immersive with data, you have to be on top of what the big poppas of data are up to. User privacy, cookies, app tracking, it’s some important stuff. Luckily PerformanceIN is helping us out by breaking down the latest updates from Google and Apple.
Here are some summarized updates to keep in mind when planning your ad campaigns:
- Are you in or out? The Apple privacy update introduces new requirements where users will have to Opt IN to allow data collection, rather than Opting OUT like before. Most advertising will be impacted less than social media advertising.
- C is for cookie. In early 2022, Google Chrome will phase out support for third-party cookies affecting two main areas: audience targeting and conversion tracking. We are expecting some measurement changes across all advertising, but big changes in how we strategize display ads.
- Ain’t no party like a first-party party. Luckily influencer or affiliate marketing platforms are all good if built on first-party tracking and measurement. Not only is first-party tracking privacy compliant, but you can also create best-in-class attribution for brand and performance marketers.
To get a better understanding of these Apple and Google updates in regards to future marketing, check out the full article.