According to a new report from app store analytics firm App Annie, mobile applications saw a record number of downloads and revenue in the first quarter of 2017.
Across both iOS and Android, downloads grew by 15 percent year-over-year to reach nearly 25 billion worldwide — a figure that includes only new downloads, not re-installs or downloads from prior quarters.
Most importantly, consumer spend on apps also grew 45 percent in Q1, to reach over $15 billion across iOS and Android worldwide. What does this mean for your business? We already know Instagram and Facebook have the potential to become the one-stop-shop for consumers. But don’t write off the possibility of creating an app for your product.
Modern audiences are moving farther and farther away from sifting through websites. Give them a single destination for browsing and purchasing, and reap the benefits.
