Against all odds, Dairy Queen Canada is workin’ hard to build an association between a cold winter’s day and a delicious DQ Blizzard.
The brand is transforming snow piles all over the country into giant Blizzards, complete with 7-foot-tall red DQ spoons and giant Smarties mix-ins.
Each Blizzard Bank has a QR code on the spoon, which gives passersby a chance to win free Blizzards for a year.
“Ultimately, we want people to think of DQ Blizzards every time they see a snowbank. By creating Blizzard Banks, we’re simply reinforcing something that people already know… DQ Blizzards are the ultimate treat regardless of weather conditions,” said Vini Dalvi, chief creative officer of Publicis Toronto.
