Marketers in 2017 need to know so many different disciplines that relate to marketing. Anything from storytelling to data and analytics, it’s all important for marketers to know.
According to the folks at Buffer, most marketers are “T-shaped”. What does that mean? We have a strong base in a number of areas, but only a deep understanding in one or two of those areas. There’s just too much to know to have a deep understanding of every marketing discipline.
Today’s Read will teach you more about this “T-shaped marketer” idea and provide you with resources to improve the depth and width of your own T. After all, if you’re not constantly improving in marketing, you’re going to get left in the dust.