All right, enough bad stuff. On to the good stuff. The special stuff.
In the latest ad spot from Modelo Especial, the Mexican beer brand highlights all the ways the word “special” is overused in advertising. So much so that it’s lost all meaning. What is special anymore?? Fitting for a brand with “special” built into its name.
The fast-paced montage takes you on an amusing journey through special offers, special deliveries, special effects, that special someone, and so on and so on. “Special” has become the norm.
Well, that’s where Modelo Especial comes in…
