Used car dealership CarMax has partnered with Warner Bros. Pictures in support of Beetlejuice Beetlejuice, in theaters September 6.
The spooky 90-second spot brings us back into the beloved cinematic universe, thanks to a dream team behind the camera, including Academy Award-winning costume designer Colleen Atwood.
A family of three drives down a country road in a beater. They come upon a BeetleMax dealership, where they’re greeted by Shrinker, a shrunken-head ghoul who tricks them into the forbidden chant. Well, you know the rest.
“With his mischievous and unpredictable antics, Beetlejuice is the perfect character to show you how car buying shouldn’t be, and why CarMax is the way to go,” says CarMax SVP and CMO, Sarah Lane.
